Health Care; Pharmaceutical; Diagnostic; Biotech; Research
Abbott; Genomic Health; Boehringer Ingelheim; Amgen; Pfizer; Novo Nordisk; Genzyme; Lilly; Parexel; MedImmune
This benchmarking research included executives at 11 bio-pharmaceutical, healthcare companies. Research participants included Executive Directors, Medical Executives, Directors and Product Managers. More than 80% of benchmark partners were directors or above –and most worked directly in Advocacy groups or functions.
Field interviews and study analysis produced many observations and benchmark findings. Key study insights reflect the inter-related evolution of an Advocacy Group’s structure, service and staffing strategies to support its success with partners and internal customers.