Energy; Computer Software; Transportation; Consulting; Shipping; Professional Services; Logistics; Pharmaceutical; Biotech; Telecommunications
AEP; Cogentrix; Mirant; NRG Energy; Red Hat; Southwest Airlines; UPS; various; Verizon
This Best Practices Benchmarking® Report profiles a highly-regarded group of companies that have proven public relations excellence in place. These companies have not only demonstrated effective operating principles and winning strategies in public relations management, but they have also developed innovative methods for building strong, consistent corporate brand, leveraging technology for improved communication, and strategic outsourcing.
This study report also includes extensive analysis of benchmark partners' public relations staffing and budgeting levels and practices. By studying other organizations’ best practices in public relations management, your company can better understand how to allocate budget and staffing resources, optimize public relations resources and minimize expenses.