Best Practices in Pharmaceutical Sales Force Effectiveness

Healthcare-sector sales forces are finding it increasingly difficult to access and influence physicians, in large part due to the increased number of sales reps knocking on their doors with undifferentiatable products.

To build better trust with physicians, reps need to go beyond simply promoting a product: Sales executives have to focus on making sure reps not only have the training and tools necessary to foster relationships with physicians but also to convey the superior efficacy of their product.

Reps need to add scientific value, tools, and services to their physician interactions to increase the return on investment. Best Practices’ research shows that sales representatives can actively drive sales volumes through patient education, disease management, and advocacy relations.

For more information, please contact:
Ken Tyma, Head of Business Development, at (919) 767-9226 or via email


Industries Profiled:
Biotech; Pharmaceutical

Companies Profiled:
Various Pharma and Biotech