Information center leaders interviewed for this study focus on generating and demonstrating value to maintain corporate support of their operations. Libraries create value by delivering services and resources for which the benefits exceed the costs. Savvy information center managers build value both by increasing the benefits or reducing the costs of the services and resources they provide.
In a tight economy, cost control is often the main focus for creating value, however, these innovative managers also build value through enhancing and effectively promoting the benefits they provide to users. Each partner has evolved unique, innovative practices on the benefits side of the value equation – enabling their organizations to survive and, in some cases, thrive.
This 35-page document profiles how corporate information centers or libraries create value and then market themselves as critical and unique value-producers and cost-reducers.
Practice areas with detailed company examples in this document include the following:
- Defining an Essential Mission
- Anchoring Programs to User Information Needs
- Facilitating Information Access
- Partnering with User Groups to Enhance Depts and Quality of Research Service
- Marketing to Gain Users and Increase Resource Utilization
- Evolving to a Corporate Knowledge Hub