Communicating Clinical Study Results for Maximum Impact
This white paper is an excerpt from research profiling top pharmaceutical companies that successfully communicate landmark clinical studies findings in ways that boost marketing efforts. Information was gathered through extensive surveys and interviews with executives working in marketing and medical affairs departments. Best Practices, LLC analysts employed qualitative and quantitative research methods to identify and probe the winning strategies and tactics that immortalize study results in the minds of physicians and patients.
Industries Profiled:
Health Care; Pharmaceutical; Diagnostic
Companies Profiled:
Abbott; Sanofi-aventis; AstraZeneca; Eli Lilly; GlaxoSmithKline ; Merck; Schering-Plough; Wyeth
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