Create Differentiated Marketing for Customer Segments and Communicate through Variety of Methods

Research Info
ID: 3020
Price: $9.95
Words: 903
Features:
 
Delivery Format:
 Online
This document looks at how TIAA-CREF segments customers along key dimensions of the business. It also looks at the ways that the company communicates with customers.


Customer Service > Customer Loyalty Management > Customer Segmentation and Differentiated Service Levels


Companies Profiled:
TIAA-CREF

Special Offer: If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call Benjamin Gregory at 919-767-9160 if you have any questions.



Other Research in:
Customer Service > Customer Loyalty Management > Customer Segmentation and Differentiated Service Levels
Select items of interest and click the "Add Selected Items to Cart" button below.

"Best of the Best" Compilation of Customer Satisfaction Case Studies: Meeting Proceedings 
Non-Members: To download a complimentary excerpt of this study, click here... (ID 4842)
Companies Profiled: Dow Chemical, Ben & Jerry's, Texas Instruments, Gale Consulting, more ...
Price: $1499.00


Customer and Communication Segmentation 
Align content of marketing communications with different user segments... (ID 3687)
Companies Profiled: Graybar Electric, General Motors, Hewlett-Packard, 3M
Price: $9.95


Employ Customer Segmentation to Drive Customer Service 
Employ self-selecting, individually correcting customer segmentation for effective target marketing... (ID 3347)
Companies Profiled: American Express, AOL Time Warner, Pitney Bowes, OKI Telecom Data, more ...
Price: $9.95


Capture Customer Needs -- Part 3 
Capture and maintain comprehensive customer profiles to provide excellent service... (ID 3346)
Companies Profiled: USAA, Citigroup, Fidelity Investments, Eastman Chemical
Price: $9.95


Capture Customer Needs -- Part 2 
Different customer segments have different sets of needs and wants... (ID 3345)
Companies Profiled: Xerox, Citigroup, Fidelity Investments, Eastman Chemical
Price: FREE


Employ Differentiated Service to Promote Return Business 
Practices in this document include: Employing differentiated service to promote return business... (ID 3043)
Companies Profiled: Sanford, Compaq
Price: $9.95


Segment Incoming Calls to Maximize Efficiency to Customer Value 
Practices in this document include: Assigning specific 800-numbers to handle high-value customers and frequent callers... (ID 3031)
Companies Profiled: Xerox, Unilever, Lipton, Boeing
Price: $9.95


Employ a Scorecard Approach to Customer Segmentation to Track and Market to Various Customer Segments 
Practices in this document include: Segmenting according to customer needs rather than business processes... (ID 3027)
Companies Profiled: FedEx
Price: $9.95


Create Differentiated Marketing for Customer Segments and Communicate through Variety of Methods 
This document looks at how TIAA-CREF segments customers along key dimensions of the business... (ID 3020)
Companies Profiled: TIAA-CREF
Price: $9.95


Segment Customers according to Overall Value and Service Needs 
Practices in this document include: Segmenting customers according to overall value and service needs... (ID 2988)
Companies Profiled: Fidelity Investments, Toyota, FedEx
Price: $9.95


Maintaining Customer Loyalty through Segmentation and Differentiated Services 
Practices in this document include: Designing differentiated services for higher-value customers... (ID 2981)
Companies Profiled: T. Rowe Price, Baxter, Toyota
Price: $9.95




All contents copyright © 1999-2012 Best Practices, LLC 6350 Quadrangle Drive, Chapel Hill, NC 27517 USA (919) 403-0251.
Site Map | Please see our Terms and Conditions of Use and Privacy Policy.

This site is optimized for 4.0 and higher versions of Microsoft Internet Explorer and Netscape Navigator.
If you experience difficulties using our e-commerce system, please check your browser version and our FAQs.