Forward-thinkers in the biopharmaceutical industry recognize employers as true payers of healthcare, ready to assume a more active role in healthcare decision making. As a result, many companies are seeking ways to serve this underappreciated space in an alternative, complementary approach to the traditional pharma commercial model.
Their efforts focus on building long-term business relationships and working as a kind of consultative partner who can help employers improve not only health outcomes for employees, but also business outcomes in general. The challenge consists in targeting the right employers and demonstrating the link between well-informed benefit design decisions and overall employee productivity.
This new benchmarking study frames the current employer market landscape and analyzes how leading companies organize their employer groups, conceive of their efforts, and operate in the field. Managed Care, Managed Markets, and other Sales and Marketing heads can use the metrics and narrative insights contained in this study to compare their employer groups to those of other top companies, or to spearhead a new employer market effort within their own organization.