High-performance market research organizations must attain several objectives to build organizational expertise over the long term. Benchmark research shows that successful staff managers institute programs that result in knowledge-exchanges among staff, ongoing internal and external training as well as a greater understanding of specific career opportunities for market research professionals. This document provides market research leaders with successful market research executives’ proven practices for staff talent development, career path planning, competency and capability training and development. Included are tools to track competencies, tactics to develop 'hard' and 'soft' skills, institute networking and knowledge-exchange programs and provide internal and external training opportunities. This 19-page document also incorporates benchmark survey data, conceptual graphics and executive quotes.
Sample Best Practices
- Employ market research career paths to cultivate and retain talent within the organization.
*One pharmaceutical company employs a company-wide career path tool to actively define and describe individual career plans for market researchers.
- Underscore networking and knowledge exchange as critical skills that empower the high-performance market research professional.
*At one benchmark company, the market research manager has observed that the process of moving people from department to department has benefited her organization.
- Designate trainers among the market research who cultivate and groom staff for future capability and effectiveness in the broader marketing organization.
*One interviewed executive said that brand managers at his company could not come into the brand ranks without a tour of duty in the market research department under any circumstances.
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.
For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized benchmarking research, contact Tracy Hollister at 919-767-9225.