Driving Growth through New Product Planning and Strategic Alliances
Table of Contents
Executive Summary
• Project Background
• Project Methodology
• Key Project Findings
• Report Structure and Organization
• Next Steps
• Project Map: New Product Planning
• Project Map: Strategic Alliances
• Lessons Learned Matrix
• Response Matrix
Part I – Organizational Structure
• Structuring New Product Planning and Strategic Alliance Teams
• Fostering Cross-Functional Portfolio Management
• Building Stronger Alliances
Part II – Human Resources
• Recruiting and Selecting
• Training and Employee Development
Part III – Portfolio Prioritization and Optimization
• Identifying Potential Products
• Evaluating Potential New Products
• Commercializing New Products
• Prioritizing Products and Allocating Resources
• Managing the Product Lifecycle
Back to Main Report Page
List of Charts & Exhibits
Areas of Excellence
New Product Planning Process Map
Strategic Alliances Process Map
Benchmark Partner Lesson Learned Matrix
Benchmark Partner Response Matrix
Company A Organizational Chart- NPP and SA
Company B Org Chart- Strategic Alliances
Company B Org Chart- New Product Planning
Company C Org Chart-New Product Planning
Company C Org Chart-Strategic Alliances
Company D Organizational Chart
Company E Organizational Chart
New Product Planning Sample Mission Statements
Strategic Alliance Sample Mission Statements
Company C’ Corporate Business Development Mission Statement
Integrate Marketing and Development to Enable Cross-Functional Portfolio Management
Align Operations Cross-Functionally to Optimize New Product Planning and Strategic Alliances
Employ Technology to Enable New Product Planning and Strategic Alliances Teams
Partnership Key Success Factors
Company C’s Due Diligence Process
New Product Planning Key Roles & Responsibilities: Broad-Based Market Research
Partnership Communication Tools
Balance Science and Business in NPP Recruiting
Background and Skills for SA Success
The Eight-Step Themes Recruiting Process
Sample BCG Guesstimate
Sample BCG Brainteaser
Sample BCG Cases
Company C Strategic Alliance Process
Ensure Productive Alliances By Only Pursuing Best-in-Class Products
Alliance and Licensing Sources
Source Alliance/Licensing Leads Through Both NPP and Alliance Groups
Company C’s Research Acquisition
Company A New Product Planning
Company D NPP Process Map
Company D Partnership Process Map
Prioritize Potential Products Through Return-on-Investment Measurement
Company C’s Business Assessment
Company B Strategic Alliance Process
Strategic Alliance Prioritization Factors: Company B
Alliance Evaluation by Stage
Quantitative Portfolio Management
Involvement in Marketing Programs
Work Cross-Functionally to Support Life Cycle Management
Assessing and Forecasting Commercial Success
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