Technology trends, shifting consumer and physicians’ online behavior and tight budgets have forced biopharmaceutical organizations to reassess how they engage with customers. Organizations are increasingly turning to more digital interactions to effectively educate and engage physicians, patients and other customer groups.
To identify the hotspots in digital and multichannel innovation, Best Practices, LLC undertook a benchmarking study. The study identifies and evaluates key trends in the successful education and engagement of customers across online channels. Additionally, it assesses the impact, effectiveness, and ROI of leading digital marketing activities and programs.