The market research function plays an important role in adding value through the strategic process of transforming raw competitive data into actionable insights. This in turn helps churn out profitable results for organizations.
In addition, the pharmaceutical and biotech industries are constantly developing and with this the market research functions at these companies are also evolving. It has become critically important for companies to continuously assess their market research functions for enhanced benefits. However, most companies are still unaware of how they should utilize this function efficiently.
Best Practices, LLC undertook this research to help companies overcome this critical challenge.
This study captures quantitative benchmarks and qualitative insights which provide companies with a deeper understanding of the future of market research. Specifically, the study covers the changing roles, responsibilities and trends in market research. In addition the study highlights valuable insights on talent development and growing importance of using outside vendors. This report is intended for pharmaceutical, biotech and medical device market research executives.
Best Practices, LLC offers research that can help companies catch up on the latest trends and challenges facing the pharmaceutical, biotech and medical devices industries. Specifically, this report examines the future of the market research function and how it can continuously add value through:
- Market Research Roles & Responsibilities
- Use of Outside Resources
- Market Research Talent Selection and Development
- Metrics and Performance
- Practice Insights