Market Research Excellence: Research and the Unfair Competitive Advantage
Best Practices’ Market Research series highlights best practices in market research. Get extensive insight from over 85 companies in dozens of industries. Learn how Bayer, Eli Lilly, Merck and Johnson and Johnson optimize market research group structures, market research performance processes and market research staff.
This offering includes 3 major current reports on market research and intelligence plus access to our Best Practices Pharma Database.
Cited in Pharma Market Research Report, this study is recognized to be a valuable tool for market research leaders: "The integrated insights of the "best of the best" create a roadmap for a single company's current performance levels. This most intensive and insightful analysis of MRD activity, prowess and best practices in the last decade focuses notable attention on the global healthcare sector...."
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Industries Profiled:
Medical Device; Pharmaceutical; Telecommunications; Biotech; Health Care; Consumer Products; Diagnostic; Chemical; Manufacturing; Shipping; Computer Hardware; Computers; High Tech; Research; Insurance; Energy; Computer Software; Utilities; Electronics
Companies Profiled:
3M Pharmaceuticals; Sanofi-aventis; aaiPharma; Abbott Laboratories; Alexion Pharmaceuticals; Aliant Telecom; Amgen; Arrow International; AstraZeneca; Bayer; Boehringer-Ingelheim; Bristol-Myers Squibb; Centocor; Dow Chemical; DSM Pharmaceutical; DuPont; Eli Lilly; Eli Lilly and Company; FedEx; Genentech; GE Financial; GlaxoSmithKline; Hewlett-Packard; IBM; Immunex; Inc.; Janssen; Kodak; LexisNexis; Mattson Jack Group; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Ortho Biotech; Penn National Insurance; Pfizer; Proctor & Gamble Pharmaceuticals; Progress Energy; Ranbaxy; Raymond Corporation; Roche; Royal & SunAlliance; SAS; Texas Instruments; Towers Perrin; Wyeth; Xerox; Zurich North American
Included Research:
This bundle combines all of the individual research listed below into one easy-to-purchase transaction. Read individual research abstracts by clicking the titles. Return to this page to add the bundle to your cart.
Key Findings
How do market research leaders effectively work across business, brand and geographic units?
- How do you ensure that market research is valued across senior management?
- How can market research be viewed as an unfair competitive advantage and gets into the hands of those who need it most?
- How can you transition from having a corporate champion to having CI becoming a culture in the company?
- Stay current with the latest trends in market research and more. Stay ahead of your competition with access to our “evergreen” pharma database of best practices
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