The medical affairs function continues its evolution from a support-only function into an independent role, one that is critical to the success of pharmaceutical companies. With the shift in role, Medical Affairs groups have been charged with patient engagement, bringing together caregivers, payers, health care professionals, and patient advocacy groups in a comprehensive environment centering on patients’ needs.
Best Practices, LLC undertook benchmarking research to produce industry metrics on key aspects of Patient Engagement Programs including collaboration, activities, support, and involvement. In particular, this report delivers benchmarks around Medical Affairs’ role and responsibilities in different patient engagement activities like patient health outcomes, advocacy, education and medication adherence. It also highlights the patient engagement activities/strategies that work best for each group of stakeholders and provides insights into the critical lessons learned and pitfalls.
Responses in this report are presented into two segments: Regional Segment: US-Only and Global and Company-Size Segments: Large Companies and Small Companies