Global Strategic Marketing (GSM) organizations in oncology often face crowded markets that require high performance and proficiency to be successful.
Add to this increasing regulatory challenges, regional differences and the competitive nature of the oncology marketplace and it is easy to understand why GSM organizations to constantly assess their budgets and resource planning strategies to ensure a successful product launch.
Best Practices, LLC conducted primary research to identify valuable insights for Oncology-GSM leaders in budgeting and strategic planning. Specifically, this new report seeks to help GSM organizations understand the investment levels, marketing activities, timing and structures needed to successfully steer products and pipeline programs through the complex Oncology marketplace.
In addition, the report establishes meaningful benchmarks for the resource levels and the services scope of GSM organizations supporting Oncology products and programs.
Executives can use this study to compare their Oncology-GSM budget, staffing and services levels with industry averages and enhance their current practices.