Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Medical Device
Abbott; Amgen; Centocor Ortho Biotech Inc.; Eli Lilly; Genentech; Johnson & Johnson; Merck; Novartis; Roche; UCB Pharma
Sample Key Findings
80% of Brand Websites Offer Symptom Assessment or Risk Survey for the Condition: These online symptom assessment tools, which can take the form of fun interactive quizzes, serve as ready-made doctor discussion guides.
Several Brand Websites Deploy a "Find a Local Physician" Directory: 30% of brand websites feature a directory or search option for finding a local physician or specialist who may diagnose and treat the patient. This online tool not only facilitates quicker treatment, but also reinforces the role of a brand website as an actual essential patient support tool in itself.
A Glossary of Terms Makes the Insurance Picture Clearer for Patients: Some forms of support are simple, such as helping patients understand key terms (such as “prior authorization”) that they will confront in the access and reimbursement process. Currently, however, just 20% of brand websites contain a glossary of key insurance terms and concepts to empower patients to overcome reimbursement hurdles.
Table of Contents
BENCHMARK CLASS OF PRODUCTS
ONLINE PATIENT SUPPORT AREA #1: GETTING STARTED WITH TREATMENT
ONLINE PATIENT SUPPORT AREA #2: REIMBURSEMENT AND ACCESS
- Learning About the Condition
- Learning About Treatment
- Tools for Obtaining Treatment
ONLINE PATIENT SUPPORT AREA #3: PATIENT TRAINING AND ONBOARDING
ONLINE PATIENT SUPPORT AREA #4: ONGOING SUPPORT
- Support Offered for Gaining Access and Reimbursement
- Using Reimbursement Specialists
ACHIEVING ONLINE SUPPORT LEADERSHIP: ADDITIONAL WEBSITE ANALYSIS
APPENDIX: ADDITIONAL CASE EXAMPLES
- Patient Resources
- Patients Tools