The bio-pharmaceutical industry recognizes the significant role Digital Marketing plays in engaging physicians, patients and other customer groups. As a result, elite organizations are investing more than ever before in digital marketing to gain customer insights, build better relationships, leverage online media, and grow revenue.
But with greater investment, Digital Marketers are also experiencing intense pressure to deliver results.
Best Practices, LLC undertook benchmarking research to understand how savvy biopharma digital marketers are using new tools and tactics to reduce cost, raise sales force effectiveness, measure performance and ROI for key channels, and critical trends in mobile customer engagement. This study will serve as a benchmark for Digital Marketers to drive performance excellence in the healthcare industry.