Performance Benchmark: Optimizing Staff Levels to Drive Growth in Medical Devices
In a dynamic business environment where an organization’s growth goals shift rapidly, companies review and modify their marketing strategy, tactics, time and activities on a timely basis to match the product and business requirements. Data gathered through this study will aid organizations to benchmark strategic and tactical marketing activities with top companies in the medical device-healthcare sector, to support their product portfolio in driving corporate growth and profitability.
Sales and Marketing > Marketing Management d
Industries Profiled:
Pharmaceutical; Medical Device; Health Care; Manufacturing; Biotech
Companies Profiled:
Abbott Laboratories; Becton Dickinson; Hospira; LifeScan; Medtronic; Respironics; BARD; Medrad; Cardinal Health; Response; Stryker
Study Snapshot
This research study aims to identify Staffing and Performance levels for the marketing activities against growth and margin rates, across the Medical Device sector. For improved understanding of optimal performance ranges, the importance of more than 15 critical performance factors was comprehensively analyzed.
Research partners participated in a benchmark field study that identified performance levels across a broad range of key business performance factors that include:
- What staffing and productivity Levels exist across Medical Device companies?
- What growth and profit margin levels characterize high performance?
- What strategic marketing activities are most important and consume the greatest resources?
The report comprises valuable statistics and information relating to sales growth rates, profit margins, marketing staff FTEs, and product coverage benchmarks. In addition, a section on Marketing Excellence Benchmarks provides maximum, minimum, 75th percentile, 25th percentile, mean and median responses for sales growth, profit margins, marketing staff FTEs and product coverage benchmarks.
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Key Findings
Successful branded Rx products have the potential to grow rapidly, thereby winning marketing resources to create demand. Growth rates for other categories tend to run 25-30 percent less.
- Generic product tactical marketers carry twelve times more products than branded Rx product marketers and typically more products than medical device tactical marketers. Both generic and device tactical marketers tend to be charged with taxing product portfolios.
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Related Research:
Educating The Market: Creating Value Through Support of Continuing Medical Education
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STUDY OVERVIEW
With limited information on actual return on investment for expenditures toward support of Continuing Medical Education activities, Pharmaceutical and Biotechnology companies are anxious to understand the value of CME support and strategies for ensuring investments provide appropriate impact on healthcare practitioner behaviors and patient outcomes... (ID PSM-223)
Companies Profiled: Alcon Laboratories, Sanofi-aventis, Wyeth Pharmaceuticals, TAP, more ...
Price: $5995.00 Free Excerpt Available
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