Search Go
Follow us:  linkedin twitter slideshare youtube google + pinterest

Pharma Sales and Marketing Technology Trends


 Metrics, Graphics, Summary Matrix

Delivery Format: Online PDF Document

   Request a Quote

ID: 4575

Price:  price info
Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

Add to Cart

Study Overview

Based on a survey of eight pharmaceutical organizations, this 25-slide presentation identifies trends in the use of pharmaceutical sales and marketing technologies. Key topic areas in this study include: sales and marketing business challenges, stages of technology deployment, current technology budgets and likely 2005 changes and use of vendors and consultants. Companies can use this information to identify sales and marketing challenges as well as technology trends in the pharmaceutical industry.

Key Findings
The study found that the greatest sales challenges were achieving higher sales force productivity and understanding customer issues, while the greatest marketing challenges included productivity of marketing staff as well as understanding customer issues. The survey also identified sales and marketing technologies with the greatest potential for adoption by pharmaceutical companies.

This information was collected from Best Practices, LLC Internet Benchmarking Exchange service.

Industries Profiled:
Pharmaceutical; Health Care; Biotech

Companies Profiled:
Abbott Laboratories; UCB Pharma; Boehringer-Ingelheim; Eli Lilly and Company; Janssen; Novo Nordisk; Pfizer; Wyeth

Browse Selected Pages
Click on an image below to see the full PDF version

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at or call Benjamin Gregory at 919-767-9160 if you have any questions.

Related Research

This 18-page presentation compares sales force automation system and management options, managing IT projects through vendors compared with inhouse management, aligning sales force automation with bu... (ID 4329)
Companies Profiled: Pfizer, 3M, GlaxoSmithKline, VALIC, more ...

Price: $653.95

Practices in this document include: Developing service level agreements to manage user expectations and ensure quality service at reasonable costs... (ID 3205)
Companies Profiled: Compaq, Pfizer, Iomega

Price: $9.95

Practices in this document include: Evaluating the effectiveness of alternative training formats to fit with sales representatives’ learning habits... (ID 3203)
Companies Profiled: Aramark, Chevron, TIAA-CREF, Compaq

Price: $9.95

Practices in this document include: Developing an integrated, multi-phase process for rolling out new hardware and software to the field... (ID 3204)
Companies Profiled: Pfizer

Price: $9.95

Practices in this document include: Maintaining simplicity in the SFA system to guarantee utilization... (ID 3206)
Companies Profiled: Novell, Prudential, Iomega

Price: $9.95

Practices in this document include: Determining which supply chain technologies are most appropriate for your company... (ID 3223)
Companies Profiled: UNUMProvident, Frito-Lay, IBM, General Electric, more ...

Price: $9.95

Quick Links  Product RSS Feed
Payment gateway
SSL Certificate
Follow us: 
linkedin twitter slideshare youtube google + pinterest

All contents copyright 1998-2020 Best Practices, LLC (919) 403-0251
Read our Terms and Conditions of Use, Privacy Policy and Copyright Information