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Pharma Sales and Marketing Technology Trends


 Metrics, Graphics, Summary Matrix

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ID: 4575

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Study Overview

Based on a survey of eight pharmaceutical organizations, this 25-slide presentation identifies trends in the use of pharmaceutical sales and marketing technologies. Key topic areas in this study include: sales and marketing business challenges, stages of technology deployment, current technology budgets and likely 2005 changes and use of vendors and consultants. Companies can use this information to identify sales and marketing challenges as well as technology trends in the pharmaceutical industry.

Key Findings
The study found that the greatest sales challenges were achieving higher sales force productivity and understanding customer issues, while the greatest marketing challenges included productivity of marketing staff as well as understanding customer issues. The survey also identified sales and marketing technologies with the greatest potential for adoption by pharmaceutical companies.

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Industries Profiled:
Pharmaceutical; Health Care; Biotech

Companies Profiled:
Abbott Laboratories; UCB Pharma; Boehringer-Ingelheim; Eli Lilly and Company; Janssen; Novo Nordisk; Pfizer; Wyeth

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If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at or call Benjamin Gregory at 919-767-9160 if you have any questions.

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