Online disease state discussion among patients, physicians, caregivers and other key customer groups is flourishing across both established and emerging online channels. Recognizing the value potential of this online activity, savvy healthcare companies have launched innovative Social Media Listening programs to capture critical market insights.
Best Practices, LLC conducted this study to help healthcare companies improve their Social Media Listening (SML) programs to capture maximum patient and market insights while maintaining strict compliance. The study delivers crucial benchmarks from industry-leading companies on key Listening activities, platforms, websites monitored, data gathered, approval processes, and Adverse Events reporting and management. Market Research, Digital/Social, Multi-Channel and other Marketing leaders can use this research to enhance the value delivered to brands via online Listening.