"Trends in Pharmaceutical Sales Training: Leveraging Technology to Reduce Costs & Increase Effectiveness" pulls together quantitative and qualitative insights from a new primary research study to highlight critical resource benchmarks and exclusive field insights detailing how biopharmaceutical sales training organizations are preparing reps for the future marketplace through updated curricula, delivery approaches, and innovative training approaches using technology.
Length: 45 minutes
Expect to learn:
- Evolving the sales training curriculum to prepare reps for the future marketplace
- Blending tech-based and traditional training delivery approaches
- Sales training budget benchmarks and trends
- Using innovative technologies and platforms effectively for sales training
- Evaluating the sales training program quality
Invited attendees: Executives and managers who lead or oversee Sales, Sales Operations, Sales Training, and Sales Force Effectiveness are invited to attend. Your colleagues in Learning and Development or Commercial Training may also benefit from attending.
Speaker: Martha Haswell
Senior Research Consultant
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years’ research experience, including six in the pharmaceutical sector, Martha has successfully completed studies that helped clients build or improve structures and processes within sales, marketing, information services, shared services, and market research organizations.
Recent projects for clients identified best practices for developing high-performing district sales managers and highlighted market research methods that lead to better understanding of the needs of managed markets (payers). Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.6 or newer
Required: iPhone®, iPad®, Android™ phone or Android tablet