Armed with deep scientific knowledge and focus on patients, the Medical Affairs function is uniquely poised to disseminate valuable insights harnessed from real world data to key stakeholders including regulators, payers, thought leaders, physicians and patients.
However, Medical Affairs leaders need to collaborate with various internal teams and define guidelines governing the use of real world data to avoid compliance risks.
Best Practices, LLC undertook benchmarking research to understand Medical Affairs' role and responsibilities in the execution of Real World Data program. This report establishes benchmarks around the collection, generation, analysis and dissemination of Real World Data. Also, it provides insights around the publication strategies, key performance indicators and the pros and cons of various forms of Real World Data.