Report Summary: Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands
For summary, click "Add to Cart" on right
STUDY OVERVIEW
While Public Relations has long been used as a marketing tool by the pharmaceutical and biotech industries, its ability to reach consumers has never been greater. Web sites, online social networks, and blogs have joined the traditional press release as effective and low-cost methods that help drive sales.
This research identifies what Public Relations activities are most effective at educating and informing consumers at different points in a product's lifecycle. The study also delivers insights into what Public Relations channels, tactics and calls-to-action are most effective for reaching consumers of pharmaceutical products. Three case studies of successful products are included in the study to highlight Public Relations tactics at different lifecycle stages.
Best Practices, LLC used both field surveys and interviews to complete this study. Executives from 18 pharmaceutical companies across the globe contributed data from an online survey. In-depth interviews were conducted with leaders from six of the participating companies.
Sales and Marketing > Public Relations d
Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Electronics; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Office Supplies; Office Equipment; Cable; Defense; Military; Diversified; Sports; Advertising; Technology; Multiple; Logistics; Publishing; Market Research; Marketing; Public Relations; Architecture; Engineering; Communications; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics
Related Research:
|