Report Summary: Using Public Relations to Launch, Grow and Extend Your Brands

This Best Practices, LLC benchmarking report identifies the most current and effective PR tools and calls-to-action, and explores how top companies align these tactics with each stage of a product’s lifecycle. Pharmaceutical executives and directors can use this research to optimize Public Relations during launch and brand-building years, and implement a PR strategy that can help build a bridge from first- to next-generation product success.

Sales and Marketing > Public Relations

Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands  While Public Relations has long been used as a marketing tool by the pharmaceutical and biotech industries, its ability to reach consumers has never been greater... (ID PSM-231) Companies Profiled: Novo Nordisk, Emcure, Novartis, Jazz Pharmaceuticals, more ... Price: $8000.00   Free Excerpt Available

Raising Disease State Awareness: Best Practices in Internal Brand Messaging for New Products  Educating the marketplace about disease state is crucial to the success of a new pharmaceutical product— especially if the product treats a medical condition that is previously unknown, socially sensitive or stigmatized or if the product is first in its class... (ID OP-106) Companies Profiled: Abbott, Novartis, Actelion, Novo Nordisk, more ... Price: $7200.00   Free Excerpt Available

Using Public Relations to Launch, Grow and Extend Your Brands  Savvier consumers and competition from generic drugs have made commercial success, whether at market entry or during brand maturity, more elusive... (ID SM-181) Companies Profiled: Abbott, AstraZeneca, AtheroGenics, Boehringer Ingelheim, more ... Price: $6800.00   Free Excerpt Available

Maintaining a Competitive Edge in Pharmaceutical Public Affairs: Benchmarking the Resources Required to Serve the U.S. Market  STUDY OVERVIEW To ensure organizational health and competitiveness, companies must continually identify optimal resource levels for their operations... (ID PSM-222) Companies Profiled: Abbott, Astellas Pharma, Boehringer Ingelheim, Cardinal Health, more ... Price: $5800.00   Free Excerpt Available

Professional & Trade Relations Excellence: Optimizing Group Structure & Operations  Professional Trade Relations groups play a crucial role of influencing company’s reputation to professional, payer and patient groups... (ID PSM-263) Companies Profiled: Abbott, Mid-Cap Pharmaceutical Co., Alcon, Mitsubishi Tanabe Pharma, more ... Price: $5500.00   Free Excerpt Available

Pathways to Pharmacy Relations Excellence  Benefit from specific financial and operational recommendations as well as guiding principles for success... (ID PSM-202) Price: $1124.00

Best Practices in Managing Public Relations  Manage staffing and budgets for your external affairs department, as well as assign proper roles and responsibilities... (ID SM-154) Companies Profiled: AEP, Cogentrix, Mirant, NRG Energy, more ... Price: $900.00   Free Excerpt Available