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Report Summary: Using Public Relations to Launch, Grow and Extend Your Brands


Pages: 13

Delivery Format: Online

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ID: SM-181A


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This Best Practices, LLC benchmarking report identifies the most current and effective PR tools and calls-to-action, and explores how top companies align these tactics with each stage of a product’s lifecycle. Pharmaceutical executives and directors can use this research to optimize Public Relations during launch and brand-building years, and implement a PR strategy that can help build a bridge from first- to next-generation product success.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical

Companies Profiled:
Abbott; AstraZeneca; AtheroGenics; Boehringer Ingelheim; Boiron; Cubist Pharmaceuticals; Emcure; Farmasa Schwabe; Gebauer Company; Genentech; Jazz Pharmaceuticals; Johson & Johnson; Merck Serono; Novartis; Novo Nordisk; Pfizer; Solvay

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