SAMPLE: Corporate University Excellence: Creating a Robust and Flexible Workforce
Sales and Marketing > Marketing Management > Managing Marketing Organizations > Organizational Structure > Marketing Organization
Best Practices, LLC undertook this study to uncover the best-in-class practices of companies who create more capable and flexible employees through corporate universities.
In today's market, companies are increasingly turning to internal talent to achieve growth objectives, which means now more than ever, companies need to develop employee competencies and skills. Leading organizations are keeping pace with employee education and development needs by taking ownership over the learning process and developing corporate universities. While "university" typically brings to mind a physical campus, a corporate university is an interconnected process of adult learning that coordinates education activities and demands accountability of both the individual learner and the organization. This report seeks to document best-in-class efforts of companies to develop their employees through universities.
This benchmarking seeks to uncover the best-in-class practices of companies who create more capable and flexible employees through corporate universities. Benchmarking partners come from a variety of industries and are at different stages of corporate university development. Of particular interest is the ability of companies to link business needs to core competencies and to deliver competency-based training through corporate universities.
When well executed, corporate universities help companies to train their employees in a way that enriches both the company and the employee. Successful corporate universities organize and control a complex education agenda in a way that ensures that business unit needs are met and company-wide values are instilled throughout the organization. Best-in-class corporate universities know that the best teachers are front-line managers and executives who combine real-world expertise with academics. Finally, corporate universities leverage technology to offer the most efficient methods of learning and allow self-pacing and measurement.
To access the full report this summary is based upon, click here.
Industries Profiled:
Consulting; Energy; Publishing; Media; Health Care; Professional Services; Insurance; High Tech; Manufacturing; Financial Services
Companies Profiled:
Accenture; Tennessee Valley Authority; Thomson; Blue Cross and Blue Shield of North Carolina; Cisco Systems; Wachovia
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