New product planning and strategic alliance teams are important for the overall health of the company. This document gives pharmaceutical companies a detailed breakdown of how to structure new product planning and strategic alliance teams. While organizational structures vary widely, particularly based on size of the company, they all aim to support overall corporate growth. Pharmaceutical companies will benefit from increased sales through more efficient new product planning and strategic alliance techniques. This nine-page report details how companies should mix structured and informal elements to enhance their strategic development dynamics.
- Organizational Charts of the benchmark class companies
- Design a New Product Planning and Strategic Alliance Structure to Support Corporate Growth
Sample Best Practices
- Thoroughly distribute a mission statement to enhance the strategic alliance organization’s focus.
*To define the scope of its strategic alliance activities, one company ensures thorough dissemination and awareness of its corporate business development mission statement. The statement also generally outlines the means to achieve that mission.
- Define a clear new product-planning mission to guide department tasks.
* One studied benchmark partner relies entirely upon developing licensing and co-promotions for its product pipeline.
- Include strategic alliance goals in overall corporate objectives to align organization for business development.
* Another studied company, for example, integrates two strategic alliance initiatives among its 20 company-wide, annual goals: successfully engage in at least one early-stage molecule in-licensing alliance, and successfully engage in at least one late-stage molecule in-licensing alliance.
The insights and best practices showcased in this report are distilled from lessons learned in interviews with executives and specialists who have extensive experience in designing and managing new product planning and strategic alliance departments at a range of pharmaceutical companies. This document originated from a Best Practices, LLC consulting project.