The Future of Market Research: Challenges And Changes In A Core Pharmaceutical Function

Research Info Download FREE Excerpt ID: PSM-245 Price: $4,100.00 Pages: 46 Questions? Call 919-403-0251 Features:  4  Info Graphics  16  Data Graphics  120+  Metrics  7  Narratives  30+  Best Practices Delivery Format:  Shipped

Sales and Marketing > Market Research

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Key Findings

In an effort to identify recent changes, new directions, and best practices prevailing in Market Research functions of pharmaceutical, biotech and medical device organizations, Best Practices, LLC has compiled this exclusive research report drawn from surveys and interviews of 42 representatives from 35 companies with a median of 11 years experience in the pharmaceutical, biotech and medical device industries. .

This study will help define how the market research function can continue to provide value through:

• Market Research Roles & Responsibilities
• Use of Outside Resources
• Market Research Talent Selection & Development
• Metrics & Performance
• Practice Insights

• Currently, New Product Development and Strategic Planning responsibilities are split between Market Research and other organizations. A strong refocusing on development and planning suggests Market Research’s vital role in strategic decision support.

• More than two-thirds of respondents believe Market Research will balance strategic and tactical work. Few believe tactical market research will be the main focus of the function in three to five years.
  

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