Educating the marketplace about disease state is crucial to the success of a new pharmaceutical product— especially if the product treats a medical condition that is previously unknown, socially sensitive or stigmatized or if the product is first in its class. Brand leaders require communicating new disease state information to their own employees as well as to their physician, patient, and payer customers. Well-executed communication programs paves way for a new brand to enter the market.
Leading brand teams develop specialized internal communication processes, channels, guidelines, timing, segmentation standards and success metrics to customize their messages for employees.
This exclusive webinar by Best Practices, LLC captures quantitative benchmarks and qualitative insights on understanding methods for timely delivery of appropriate information to the right employees to maximize positive impact on the brand.
Date: Friday, Feburary 25, 2011
Time: 11:00 AM - 12:00 PM EDT
Speaker: Chris Bogan
Chief Executive Officer & Founder
Chris Bogan is the Chief Executive Officer and Founder of Best Practices, LLC, a global leader in the field of best practice performance improvement. Based in Chapel Hill, North Carolina, Best Practices, LLC has served 48 of the top 50 global bio-pharma companies. Chris’ advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness, and lifecycle management.
His published books and articles have concentrated on ways that companies can use best practice insights to create economic value by accelerating revenue, innovation and profit growth. He is co-author of the widely acclaimed books, Benchmarking For Best Practices: Winning Through Innovative Adaptation, and The Baldrige: What It Is, How It's Won, and How To Use It To Improve Quality In Your Company.
Chris has spoken widely before business audiences in North America, Europe, Asia and Latin America. He is an advisor to numerous corporations, universities, governmental agencies, and management magazines on best practice and performance trends. Chris has also been a keynote speaker for the annual Pharma CI conference in New Jersey for the past three years.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.6 or newer
Required: iPhone®, iPad®, Android™ phone or Android tablet