A continuously evolving pull-through program is a necessity to drive market share after a formulary use. “Success depends on having the right model, the right people and the right plan in place to be able to execute at the right time,” said one interviewed pharma sales director.
What is a successful pull-through program and how to create it? Discover what 33 industry veterans at 24 leading pharmaceutical, biotech and medical device companies had to say about developing and sustaining effective pull-through strategies and tactics.
Discover what 33 industry veterans at 24 leading pharmaceutical, biotech and medical device companies had to say about developing and sustaining effective pull-through strategies and tactics.
The event will run for 60 minutes, will offer quantitative and qualitative data from our newly released report, followed by a question and answer session.
Speaker: Cameron Tew
Executive Director of Research
Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.
Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.
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