When marketing multiple brands in the same therapeutic area, a company’s ability to position a new product to clearly differentiate it from its fellow brand and those of other competitors is a key success factor in minimizing product cannibalization. This important topic is the subject of Best Practices, LLC’s upcoming webinar entitled Expanding a Product Portfolio Without Cannibalizing an Established Brand.
This webinar will provide attendees with a detailed understanding of the effective strategies in play for marketing multiple brands for the same indication or area of use.
Join us to discover the strategies and best practices identified by 22 leading pharmaceutical, biotech and medical device companies that can be used to maximize the potential of multi-drug portfolios or franchises.
Speaker: Martha Haswell
Senior Research Consultant
Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years’ research experience, including six in the pharmaceutical sector, Martha has successfully completed studies that helped clients build or improve structures and processes within sales, marketing, information services, shared services, and market research organizations. Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.6 or newer
Required: iPhone®, iPad®, Android™ phone or Android tablet