Though no product launch is ever perfect, a strong model drives sales take through proven, focused, timely, dynamic and customer-centric programs and activities. The ultimate success of a new drug requires a complex team effort around coordination of resources and activities in order to effectively inform, educate, and prepare the entire marketplace for new products – a marketplace made up of physician and payers in addition to patients.
Come join us for our webinar on “Shaping the Marketplace to Support Successful Oncology Product Launches” and discover what 34 brand and product executives and managers from 26 leading pharmaceutical, biotech, and medical device companies had to say about the launch models they used to effectively educate and shape the market for new oncology and other bio-pharma products.
Speaker: Jeff Zimmer
Senior Research Consultant
With 20 years of journalism experience, Jeff brings a diverse background in business analysis and reporting to the research team. Prior to joining Best Practices, LLC, Jeff was Business Editor at The Durham (N.C.) Herald-Sun where he oversaw coverage of the business community, including technology and pharmaceutical firms in the Research Triangle Park. He previously reported on medicine for the newspaper, including Duke University and University of North Carolina health systems. Additionally, he was editor of The Washington Drug Letter, a weekly newsletter that covers regulatory issues that arise between the U.S. Food and Drug Administration and pharmaceutical industry.
Date: Tuesday, June 15, 2010
Time: 11:00 AM - 12:00 PM EDT
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.6 or newer
Required: iPhone®, iPad®, Android™ phone or Android tablet