As the pharmaceutical industry adapts to major shifts in its markets and in the overall healthcare landscape, the goals, orientation, and value of the market research function are coming under increased scrutiny.
This webinar will examine the different underpinnings of the function in order to analyze how experienced executives think about its role, internal processes, measures of success, mistakes and pitfalls, and overall orientation toward its objectives and work patterns.
During the discussion we will also bring into focus three less easily quantified dimensions of the market research function: technical (analytics) capabilities, the nature of the talent (backgrounds, experience, leadership ability), and relationships with stakeholders (internal customers/partners).
The goals of this webinar are, first, to understand both how and why market research capabilities are organized and deployed at different pharmaceutical companies and, second, to determine how these responsibilities may be changing.
The event will run for 60 minutes, will offer quantitative and qualitative data from our newly released report, followed by a question and answer session.
Speaker: Cameron Tew
Executive Director of Research
Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.
Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.
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