Webinar: Shaping the Marketplace to Support Successful Oncology Product Launches
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Research Info
ID: WEB-7
Price: $250
Pages: 1
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Delivery Format:
Online
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On Demand View
Though no product launch is ever perfect, a strong model drives sales take through proven, focused, timely, dynamic and customer-centric programs and activities. The ultimate success of a new drug requires a complex team effort around coordination of resources and activities in order to effectively inform, educate, and prepare the entire marketplace for new products – a marketplace made up of physician and payers in addition to patients.
Come join us for our webinar on “Shaping the Marketplace to Support Successful Oncology Product Launches” and discover what 34 brand and product executives and managers from 26 leading pharmaceutical, biotech, and medical device companies had to say about the launch models they used to effectively educate and shape the market for new oncology and other bio-pharma products.
Speaker
Senior Research Associate Jeff Zimmer leads and manages primary research projects for Best Practices, LLC pharmaceutical clients. A former editor of the Washington Drug Letter, Jeff brings to the team 20 years of journalism experience covering such relevant business issues as the regulatory relationship between the FDA and the pharma industry.
Date: Tuesday, June 15, 2010
Time: 11:00 AM - 12:00 PM EDT
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer |
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Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Electronics; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Banking; Newspapers; Education; Government; Shipping; Office Supplies; Office Equipment; Cable; Defense; Diversified; Sports; Technology; Multiple; Logistics; Publishing; Legal; Test Industry
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