White Paper: Examining Market Research Functions
This research sample benchmarks the market research functions of seven leading pharmaceutical companies. Metrics include staff and budget size, organizational structure and departmental focus. This research originated with the Best Practices, LLC Business Excellence Board (BEB.)
Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Manufacturing; Medical Device
Companies Profiled:
Eli Lilly and Company; AstraZeneca; Abbott; Johnson & Johnson; Merck; 3M; Ortho Biotech
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