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Key opinion leaders (KOLs) play an integral role in the development and commercialization of biopharmaceutical products. Their strategic insights and guidance are valuable at every stage of the product lifecycle – from pre-clinical phase to well beyond launch.
Therefore, it is important for biopharmaceutical companies to identify effective tactics and tools and techniques for successful KOL development and relationship management. In this video, Best Practices, LLC highlights the key tactics, important activities, and effective tools and techniques used by leading companies to develop and maintain robust KOL Relationships.
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