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Brand Management & Product Leadership

In today’s world, increasing commercialization costs and declining R&D opportunities are forcing brand executives to scrutinize every part of their brand management plans. While strategic brand management can grow a company’s market share for both established and new brands, it also can build reputation and help a company position itself as a therapeutic area leader.

To support successful brand strategy deployment, Best Practices, LLC provides best practices and benchmarking services for structuring and managing the cross-functional brand teams needed to achieve superior productivity across key areas such as:

  • Brand team Governances & Structure
  • Brand team Leadership and Management
  • Brand team Performance Metrics
  • Lifecycle Management
  • Product Marketing and Innovation


Specifically, executives use our benchmarking services to:

  • Evaluate effective brand leadership and structures
  • Set optimal brand team size, staffing and support
  • Establish brand team performance metrics
  • Enhance product management and innovation strategies
  • Identify winning operational tactics

Brand Management Services


Brand Management Research and Consulting

Research and Consulting

Our custom research services can improve your brand performance by assessing and analyzing the winning practices of leading corporations
  • Visit Brand Management Research & Consulting
Brand Management Advisory Services

Advisory Services

Our members-only benchmarking research and networking service allows you to stay a step ahead of competition and align, staff and fund your brand to drive organizational success
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Brand Management Benchmarking Reports

Benchmarking Reports

Our in-depth benchmarking reports contain detailed analyses, performance metrics, process insights and best practices from primary research conducted across top brand leaders
  • View Brand Management Benchmarking Reports
Brand Management Best Practice Database Services

Best Practice Database Services

Our Best Practice Database provides instant access to critical brand management strategies, benchmarks, tactics, trends, process maps and case studies
  • Access Brand Management Best Practice Database






Cameron Tew,
Executive Director, Research and Business Operations

(919) 767- 9246

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Brand Management - Collateral




 
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