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Digital Marketing Consortium
Our research & advisory services members:

  • Amgen
  • astellas
  • Actavis
  • BoehringerIngelheim
  • Biogen
  • Baxter
  • Celgene
  • Eisai
  • Lilly
  • Genentech
  • Incyte
  • Lundbeck
  • Merck
  • Mylan
  • Pfizer
  • Prostrakan
  • Sanofi
  • Shionogi
  • Sunovion
  • Teva
  • Upsher-Smith

We put pharma digital marketing directors together and get out of the way!

The model is simple: our seasoned research team regularly establishes digital and multi-channel marketing benchmarks from around the healthcare sector. Armed with these proprietary insights, our client members then embark on a networking and performance-improvement conversation utterly unique in the industry.

Formed in 2012, the Digital Marketing Consortium has engaged nearly one hundred leading biopharma and medical device organizations in benchmarking research and accelerated knowledge exchange.

Take a look. Schedule a quick meeting with our digital marketing practices area leaders - or request instant access to some of our newly published research.




2016 key events
Feb-March
  • Launch Digital Marketing Benchmark Research
  • Consortium Members Participate in Survey
  • June
  • Delivery of 1st Wave of Research Insights & Customized Analysis
  • July
  • 1st Consortium Roundtable Peer Panel & Knowledge Exchange
  • September
  • Delivery of 2nd Wave of Research Insights & Customized Analysis
  • 2nd Consortium Roundtable Peer Panel & Knowledge Exchange on Friday, September 23rd, 2016 (11 AM ET U.S.)
  • December
  • Delivery of 3rd Wave of Research Insights & Customized Analysis
  • 3rd Consortium Roundtable Peer Panel & Knowledge Exchange

  • Member-driven research:
    Digital Marketing Excellence: Generating Top Value in an Emerging Healthcare Function (ID PSM-294)
    This report provides insights on performance tracking, new tools and technologies, value demonstration, talent acquisition and development, mitigation of Regulatory risk, and investment trends.
    Read More
    Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing (ID PSM-285)
    This study explores benchmarks for Digital Marketing activity management, budget allocation, structuring and staffing to help executives manage service costs and better serve their business units.
    Read More
    Most valuable activities & programs (ID 5251)
    This study identifies how organizations utilize digital marketing (DM) tools and metrics to determine the value of the DM function. It examines how DM groups plan, test and roll out new DM services.
    Read More
    Schedule a Meeting with Digital Marketing Experts

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