The digital space is enabling companies to reach and ‘touch’ their customers like never before. As a result, traditional marketing has made way for the multi-channel approach. But, how can organizations leverage the multi-channel approach to drive product launch or manage product lifecycle? How can they optimally structure and resource their marketing departments, including digital marketing, to drive sales? What are some emerging trends for effective marketing management? How do best-in-class organizations measure the impact and effectiveness of their marketing activities? Finally, how do organizations innovate and drive sales as well as build customer engagement and loyalty?
These issues are central to Best Practices, LLC’s marketing benchmarking research. Successful marketing management requires not only effective external communication, but also effective internal communication. Our marketing reports take an inside-out approach and yield marketing insights, trends, benchmarks and best practices that enable executives to effectively plan, execute, measure, monitor and refine their marketing structure, operations and strategies. In addition to reviewing activity effectiveness, our marketing benchmarking research also includes case studies of best-in-class and re-launched products as well as lessons learned from unsuccessful products. Select reports may be industry-specific.