Year after year, the medical affairs department’s responsibilities and scope of services continue to increase. From building robust physician/KOL and payer relationships to strengthening a company’s scientific reputation and preparing the market for launch, these departments pay a critical role in driving product uptake. So, how do best-in-class companies structure, resource and empower their medical affairs departments to drive success and build reputation across mature and emerging markets?
Best Practices, LLC’s Medical Affairs studies examine the complete spectrum of functions and activities overseen by the medical affairs organization to understand the underlying principles, processes and practices that drive organizational success. Through focusing on the larger organizational challenges as well as specific activities such as leveraging Medical Science Liaisons (MSLs) or Health Outcomes Liaisons (HOLs), implementing successful medical education programs and instituting winning scientific publications strategy, these medical affairs reports enable bio-pharma and medical device executives to anticipate trends, measure performance, maximize business impact and build reputation. Distilled from insights of executives from leading departments, our Medical Affairs studies highlight current and upcoming trends, as well as performance benchmarks, best practices and lessons learned.
To fulfill the requirements of its growing strategic role, the Medical Affairs function needs to continuously re-invent itself by optimizing its overall capabilities, including:
- Thought Leader Services
- Medical Education
- Medical Information/ Communication
- Scientific Publications
- Health Economics/ Outcomes
- Scientific/ Medical Liaison
- Data Management & Biostatistics
- Clinical Operations / Clinical Trials Support