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Home >> Products & Services >> Best Practice Database >> Marketing Management

Marketing Management

What types of innovative practices improve healthcare marketing across different customer groups? How do companies structure, staff and organize to incorporate such marketing best practices? Which positioning strategies minimize product cannibalization? What are the types of marketing activities that have the most positive influence on customer loyalty? What are the best intellectual property protection strategies? How do organizations attract and develop the next generation of Digital talent? Which lifecycle management strategies can help to extend the commercial life of bio-pharmaceutical products?

If you are a marketer looking for actionable insights on specific marketing questions such as these, the marketing database can help. The specific nature of marketing best practices and metrics presented in the Marketing Database will help you evaluate individual marketing strategies, gain competitive insights and make informed decisions.