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Inefficient budget allocation is a key driver of product launch failures in the highly competitive pharmaceutical industry. To keep pace and ensure a successful launch, launch leaders need to devise strategic budget planning strategies.
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In the fast-paced world of biopharmaceuticals, executing the new product planning framework is crucial to avoid costly missteps and ensure long-term market success.
With the growing importance of the Medical Affairs function in biopharma, organizations face increasing pressure to enhance their training and development programs to develop high-performing professionals.
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