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|New Study Examines How Medical Device Industry can Boost Commercial Success in Emerging Markets|
|With an aging global population, increased health awareness, and growing income levels in many of the emerging markets, the need and opportunity for high-quality medical device solutions has never been greater in these regions. But to capture market share in growth markets like Asia-Pacific (APAC) and Latin America (LATAM), medical device organizations must align their emerging-market strategies and business models to the regulatory and business landscapes of target countries and markets. |
|New Report Showcases Pharmaceutical Industry's Medical Booth Practices at Annual Conferences|
|An engaging exhibit booth at annual medical conferences is one of the key ways to raise awareness and educate healthcare professionals about a pharmaceutical company's pipeline and products. However, new technologies and a conservative compliance mindset have made it challenging for some medical communications leaders in pharma to showcase their company's pipeline and products to thought leaders attending medical congresses or conferences. |