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Best Practices' Study Examines How Pharmaceutical Industry is Navigating the New Scientific Publications Landscape
Biopharmaceutical organizations rely on scientific publications to inform the medical community about critical clinical trial data. It is the data from early phases of drug development that critical stakeholders such as physicians and payers learn about new products and the information serves as the building blocks for how a new product will be positioned in the marketplace.
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Regional New Product Planning Teams Key to Local Market Success with Product Launches in Pharmaceutical Industry
In the pharmaceutical industry, global teams may set the table for new product development, but it is the regional team's insights that can make or break a product's launch in key local markets.
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