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Benchmarking Reports - Full-length research reports

Pharma and Biotech CI Excellence: Optimizing the Structure and Efficiency of Your Competitive Intelligence FunctionDirect access to this research is not included with your membership level.

A robust Competitive Intelligence function helps set the strategic direction of an organization in the complex and ever-changing pharmaceutical marketplace... (ID PSM-348)
Companies Profiled: Abbott, Alkermes, Alnylam Pharmaceuticals, Amgen, more ...

Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and AffiliatesDirect access to this research is not included with your membership level.

As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...

How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business DecisionsDirect access to this research is not included with your membership level.

When done well, the Competitive Intelligence (CI) function helps companies make better decisions, anticipate threats, plan effectively in a rapidly changing market, and avoid corporate risk... (ID PSM-302)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...

Best Practice Database - Quick-read research

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Competitive Intelligence Excellence: Use of Vendors and ResourcesDirect access to this research is not included with your membership level.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Competitive Intelligence Excellence: Use of Vendors and Resources... (ID 5276)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...

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Optimizing the Competitive Intelligence Function: Activities, Budgeting and Building CapabilitiesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “Optimizing the Competitive Intelligence Function: Activities, Budgeting and Building ... (ID 5506)
Companies Profiled: Abbott, Alkermes, Alnylam Pharmaceuticals, Amgen, more ...

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Best Practices in Global Branding for New Products: Program Elements, Activity Timing and Positioning & Message DevelopmentDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Best Practices in Global Branding for New Products: Program Elements, Activity Timing... (ID 5425)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...

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