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The Digital Marketing Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices about online marketing. We work on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations, more...
The Medical Affairs Consortium at Best Practices, LLC is dedicated to providing benchmarking and best practices across critical Medical Affairs functions including: Medical Information/ Communication, Scientific/ Medical Liaisons, Thought Leader Services, Health Outcomes & Data Management and Medical Education, more...
This short case study examines cariprazine, a second-generation atypical antipsychotic therapy developed by Forest Laboratories and Gedeon Richter... (ID 5302)Companies Profiled: Forest Laboratories, Gedeon Richter Ltd.
Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)Companies Profiled: Novartis
Non-members: Click here to review a complimentary excerpt from "Library Services Staffing Metrics"
Company libraries provide valuabl... (ID 5329)Companies Profiled: Teva Pharmaceutical Industries Ltd, Boehringer Ingelheim, Eisai, Eli Lilly, more ...
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This 4-page case study examines Zyprexa, the third atypical antipsychotic therapy when it was approved in 1996 by the FDA... (ID 5303)Companies Profiled: Eli Lilly
The use of game elements to capture consumer's attention makes sense for business functions such as marketing or human resources... (ID 5294)Companies Profiled: Eli Lilly, Genentech, Boehringer Ingelheim
This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)Companies Profiled: Amgen
Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5014)Companies Profiled: Pfizer Animal Health
The pharmaceutical industry has shifted its R&D attention from primary care to specialty care medicines... (ID 5447)Companies Profiled: Pfizer, Abbvie
Non-members: Click here to review a complimentary excerpt from “Medical Affairs Strategies to Deliver Value to Payer Groups: Targeting, Data Presenta... (ID 5469)Companies Profiled: Abbott, Abbvie, Actelion, Astellas, more ...
The global launch of a brand website represents a critical point in a new product's entry into the marketplace... (ID 5253)Companies Profiled: Bayer, Novo Nordisk, Sanofi, Abbvie, more ...