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Cariprazine: The Market Landscape for a Second-Generation Atypical AntipsychoticDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

STUDY OVERVIEW This short case study examines cariprazine, a second-generation atypical antipsychotic therapy developed by Forest Laboratories and Gedeon Richter... (ID 5302)
Companies Profiled: Forest Laboratories, Gedeon Richter Ltd.

$200.00

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Using Disease Management Systems to Thwart Generic Competitors: A Case StudyDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition... (ID 4246)
Companies Profiled: Novartis

$574.95

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Library Services Staffing MetricsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from "Library Services Staffing Metrics" STUDY OVERVIEW Company libraries provide valuabl... (ID 5329)
Companies Profiled: Teva Pharmaceutical Industries Ltd, Boehringer Ingelheim, Eisai, Eli Lilly, more ...

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Zyprexa: Portrait of a Successful Lifecycle for an Atypical AntipsychoticDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

STUDY OVERVIEW This 4-page case study examines Zyprexa, the third atypical antipsychotic therapy when it was approved in 1996 by the FDA... (ID 5303)
Companies Profiled: Eli Lilly

$200.00

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Assessing Gamification Technologies and Approaches for the Pharma SectorDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

STUDY OVERVIEW The use of game elements to capture consumer's attention makes sense for business functions such as marketing or human resources... (ID 5294)
Companies Profiled: Eli Lilly, Genentech, Boehringer Ingelheim

$500.00

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Vectibix Case Study: How Amgen Collaborated with the Colon Cancer Alliance to Ensure Market EducationDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

This case study reviews how Amgen interacted with a leading patient advocacy group to support Vectibix, a colorectal cancer treatment... (ID 5067)
Companies Profiled: Amgen

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Slentrol Case Study: Using Integrated PR Tactics to Support a Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Graphics.

Non-Members: To download a complimentary excerpt of this study, please click here... (ID 5014)
Companies Profiled: Pfizer Animal Health

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Launching New Products & Competing Successfully in Specialty Care MarketsDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

STUDY OVERVIEW The pharmaceutical industry has shifted its R&D attention from primary care to specialty care medicines... (ID 5447)
Companies Profiled: Pfizer, Abbvie

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Medical Affairs Strategies to Deliver Value to Payer Groups: Targeting, Data Presentation and Field Resource DeploymentDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

Non-members: Click here to review a complimentary excerpt from “Medical Affairs Strategies to Deliver Value to Payer Groups: Targeting, Data Presenta... (ID 5469)
Companies Profiled: Abbott, Abbvie, Actelion, Astellas, more ...

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Developing a Website to Support Pharmaceutical Product LaunchDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

The global launch of a brand website represents a critical point in a new product's entry into the marketplace... (ID 5253)
Companies Profiled: Bayer, Novo Nordisk, Sanofi, Abbvie, more ...