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Search Results

Results 11 - 20 of 32 Total Hits, Sorted by Relevance.

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Winning Necessary Resources for a Successful Product LaunchDirect access to this research is not included with your membership level.

As indications become more crowded, and the needs and influence of external stakeholders continue to evolve, pharma organizations must make optimal p... (ID PSM-363)
Companies Profiled: Abbott, AbbVie, Agenus, Astellas, more ...

Probing Best Practices for Successful Primary Care Launch & Physician EngagementDirect access to this research is not included with your membership level.

Maximizing a new biopharma product launch often requires a distinct and comprehensive primary care strategy, where innovative physician targeting and... (ID PSM-372)
Companies Profiled: Abbott Laboratories, Abbvie, Actavis, Actelion, more ...

Best Practices Pharma Launch PlaybookDirect access to this research is not included with your membership level.

The pharmaceutical launch paradigm has evolved over the years, and with it has risen the complexity of orchestrating a successful new product launch... (ID PB-100)
Companies Profiled: Abbott, AbbVie, actavis, Actelion, more ...

Launching New Biopharma Products in Competitive Markets: Critical Success Factors and Failure PointsDirect access to this research is not included with your membership level.

Today's biopharmaceutical launch paradigm is forking in many directions across treatments and therapeutic areas... (ID PSM-369)
Companies Profiled: Adamas Pharmaceuticals, Alkermes, Allergan, Alnylam Pharmaceuticals, more ...

Growing Biopharma Digital Marketing Impact: Digitizing Launch, Developing Talent and Optimizing Service AlignmentDirect access to this research is not included with your membership level.

Digital Marketing has transformed the speed with which physicians, patients and other customer groups can be engaged at the moment of launch to rapid... (ID PSM-334)
Companies Profiled: Alkermes, Astellas, Baxter BioScience, Bayer, more ...

COVID-19 Challenges for Product Launch Timelines and ActivitiesDirect access to this research is not included with your membership level.

The COVID-19 pandemic outbreak has posed immense challenges to the upcoming launches of pharmaceutical and medical device products... (ID CM-3)
Companies Profiled: AMAG Pharmaceuticals, Almirall, Alkermes, Amicus Therapeutics, more ...

Launching A Specialty-Care Blockbuster Franchise in Hepatitis C: How Sovaldi & Harvoni Rewrote New Product Launch HistoryDirect access to this research is not included with your membership level.

The first all-oral HCV medication, Sovaldi went on to become the biggest blockbuster in Pharma history... (ID PSM-322)
Companies Profiled: Gilead Sciences, Merck

How Medical Affairs Can Drive a Successful Medical Device Product LaunchDirect access to this research is not included with your membership level.

The gradual shift toward real world evidence in the medical device industry coupled with intense competition and a highly regulated promotional envir... (ID POP-306)
Companies Profiled: Abbott, AcelRx, Alcon, Alcresta Therapeutics, more ...

What it Takes to Successfully Launch an Oncology Product in the U.S. MarketplaceDirect access to this research is not included with your membership level.

Pharmaceutical companies launching an oncology product in the United States often face crowded markets and regulatory constraints... (ID PSM-341)
Companies Profiled: Astellas, Bayer, EMD Serono, Lilly, more ...

New & Effective Front-Line Management Training Practices to Optimize Performance & Grow Accountability at LaunchDirect access to this research is not included with your membership level.

Effective sales training is integral to a successful product launch in the biopharmaceutical industry, considering the access restrictions and growing competition... (ID PSM-329)
Companies Profiled: actavis, Alexion Pharmaceuticals, Allergan, Apex Pharma, more ...