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Shaping the Marketplace to Support Successful Oncology Product Launches: Tactics for Educating KOLs, Physicians, Patients and PayersDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.

The bio-pharmaceutical marketplace – and the oncology therapeutic area in particular – continues to evolve as new medicines and technologies create valuable market opportunities... (ID PSM-243)
Companies Profiled: GlaxoSmithKline, ARIAD, Pfizer, Integrated Communications Corp., more ...

Success Factors and Failure Points in Oncology Product LaunchesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

The biopharmaceutical sector has seen dozens of new product launches in the last few years, including some notable new drugs targeting the oncology therapeutic area... (ID PSM-267)
Companies Profiled: GlaxoSmithKline, Bristol-Myers Squibb, Roche, Lilly, more ...

Public Relations Excellence: Using PR to Launch, Grow and Extend Your BrandsDirect access to this research is not included with your membership level.

While Public Relations has long been used as a marketing tool by the pharmaceutical and biotech industries, its ability to reach consumers has never been greater... (ID PSM-231)
Companies Profiled: Novo Nordisk, Emcure, Novartis, Jazz Pharmaceuticals, more ...

Success Factors and Failure Points in Biopharmaceutical Product Launches: An Updated Road Map for Strong Market EntryDirect access to this research is not included with your membership level.

The last several years have been marked by dozens of pharmaceutical product launches; some products took off at launch while many others fell flat... (ID PSM-261)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...