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Results 11 - 20 of 27 Total Hits, Sorted by Relevance.

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Launching A Specialty-Care Blockbuster Franchise in Hepatitis C: How Sovaldi & Harvoni Rewrote New Product Launch HistoryDirect access to this research is not included with your membership level.

The first all-oral HCV medication, Sovaldi went on to become the biggest blockbuster in Pharma history... (ID PSM-322)
Companies Profiled: Gilead Sciences, Merck

How Medical Affairs Can Drive a Successful Medical Device Product LaunchDirect access to this research is not included with your membership level.

The gradual shift toward real world evidence in the medical device industry coupled with intense competition and a highly regulated promotional envir... (ID POP-306)
Companies Profiled: Abbott, AcelRx, Alcon, Alcresta Therapeutics, more ...

What it Takes to Successfully Launch an Oncology Product in the U.S. MarketplaceDirect access to this research is not included with your membership level.

Pharmaceutical companies launching an oncology product in the United States often face crowded markets and regulatory constraints... (ID PSM-341)
Companies Profiled: Astellas, Bayer, EMD Serono, Lilly, more ...

New & Effective Front-Line Management Training Practices to Optimize Performance & Grow Accountability at LaunchDirect access to this research is not included with your membership level.

Effective sales training is integral to a successful product launch in the biopharmaceutical industry, considering the access restrictions and growing competition... (ID PSM-329)
Companies Profiled: actavis, Alexion Pharmaceuticals, Allergan, Apex Pharma, more ...

Best Practices in Launch Optimization: How Promotional Efficiency can be Leveraged to Support Multiple Products & IndicationsDirect access to this research is not included with your membership level.

In today’s marketplace, launching multiple products for a common therapeutic area is both resource-intensive and strategically challenging... (ID PSM-293)
Companies Profiled: Bayer Healthcare, Shionogi Inc., Roche Diagnostics, Mylan, more ...

Educating the Market to Support Successful Product Launches in OncologyDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.

Click Download link on right for complimentary excerpt Aggressive market pressures challenge companies to rapidly deliver new products in the marke... (ID SM-190)
Companies Profiled: GlaxoSmithKline, ARIAD, Pfizer, Integrated Communications Corp., more ...

Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch SuccessDirect access to this research is not included with your membership level.

In this highly competitive and scrutinized marketplace, pharmaceutical and biotech companies have continuously examined the product launch process to cut costs and to increase performance... (ID PSM-230)
Companies Profiled: Medtronic, Sanofi-aventis, Organon, Teva Pharmaceutical Industries Ltd, more ...

Finding & Showcasing Digital Impact: ROI, Performance Metrics, Launch & Maximizing Digital PerformanceDirect access to this research is not included with your membership level.

In today’s tech-savvy consumer marketplace, digital marketing is no longer an optional component of a go-to-market strategy for healthcare companies... (ID PSM-327)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...

Success Factors and Failure Points in Biopharmaceutical Product Launches: An Updated Road Map for Strong Market EntryDirect access to this research is not included with your membership level.

The last several years have been marked by dozens of pharmaceutical product launches; some products took off at launch while many others fell flat... (ID PSM-261)
Companies Profiled: Abbott Laboratories, Amgen, Actelion, AstraZeneca, more ...

Success Factors and Failure Points in Cardiovascular Product LaunchesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

The biopharmaceutical sector has seen dozens of new product launches in the last few years, including some notable new drugs targeting the cardiovascular therapeutic area... (ID PSM-264)
Companies Profiled: GlaxoSmithKline, Bristol-Myers Squibb, Roche, Lilly, more ...