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Results 1 - 10 of 15 Total Hits, Sorted by Relevance.

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Best Practices in Global Branding for New Products: Creating an Effective Global Brand for New Products and Ensuring Alignment across Geographies and AffiliatesDirect access to this research is not included with your membership level.

As the global biopharmaceutical marketplace continues to evolve rapidly, it is important for brand teams to develop an effective global branding program to drive product success... (ID PSM-331)
Companies Profiled: Alkermes, Allergopharma, Asklepion Pharmaceuticals, LLC, more ...

Developing Trademarks for Brand SuccessDirect access to this research is not included with your membership level.

Learn when to pursue global v... (ID PSM-203)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Eli Lilly and Company, more ...

$908.00

Optimizing Global Brand Website LaunchesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and Graphics.This document contains Metrics and Graphics.

The global launch of a brand website represents a critical point in a new product's entry into the marketplace... (ID PSM-297)
Companies Profiled: Bayer, Novo Nordisk, Sanofi, Abbvie, more ...

Maximizing Mature Brands & Assets: Successful Lifecycle Management Strategies, Tactics and InsightsDirect access to this research is not included with your membership level.

With fewer products in the pipeline and more at the edge of the patent cliff, pharmaceutical and medical device companies are increasingly focused on... (ID PSM-352)
Companies Profiled: Abbott, Alcon Laboratories, Amgen, Astellas, more ...

Best Practices in Expanding a Product Portfolio Without Cannibalizing an Established Pharmaceutical BrandDirect access to this research is not included with your membership level.

Companies at bio-pharmaceutical industry today managing multiple products for the same indication is a complex balancing act —especially those that w... (ID PSM-298)
Companies Profiled: Abbott, CardioDynamics, Alcon, Centocor Ortho Biotech Inc., more ...

Lifecycle Management Excellence: High-Performing Strategies Used to Maximize Potential Of Mature BrandsDirect access to this research is not included with your membership level.

Increasing cost pressures are forcing pharmaceutical companies to explore sources of revenue beyond the development of new drugs... (ID PSM-283)
Companies Profiled: Amgen, Astellas, Cubist Pharmaceuticals, Eisai, more ...

Pharmaceutical Brand Leadership: Getting There and Staying on TopDirect access to this research is not included with your membership level.

Why do some pharmaceutical brands fail and others succeed? This study identifies exact factors driving some brands such as Celebrex and Lipitor to th... (ID PSM-210)
Companies Profiled: AstraZeneca, Sanofi-aventis, Abbott Laboratories, Amgen, more ...

Winning Brand Team Management: Best Practices in Leadership, Work Practices, Structure and Performance ManagementDirect access to this research is not included with your membership level.

The driving force behind revenue in biotechnology and pharmaceutical companies is the product... (ID SM-177)
Companies Profiled: Abbott, Takeda Pharmaceuticals, Stiefel, Shire, more ...

Online Patient Support Excellence: Using Brand Website Services to Grow Loyal CustomersDirect access to this research is not included with your membership level.

Biopharmaceutical brand websites fulfill a pivotal role in educating patients about their medical conditions and preparing them for critical healthcare decisions... (ID PSM-258)
Companies Profiled: Abbott, Amgen, Centocor Ortho Biotech Inc., Eli Lilly, more ...

Best Practices in Expanding a Medical Device Product Portfolio Without Cannibalizing an Established BrandDirect access to this research is not included with your membership level.

Medical Device companies must regularly find ways to manage similar products within the same business units... (ID PSM-301)
Companies Profiled: HLL Lifecare, Baxter International, Ltd., Nico , more ...