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Results 1 - 10 of 20 Total Hits, Sorted by Relevance.

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Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel MarketingDirect access to this research is not included with your membership level.

As companies seek new ways to reach customers and win market share, Digital Marketing has emerged as a critical commercial function... (ID PSM-285)
Companies Profiled: Abbott, Acer India, Astellas Pharma, Banco Santander PR, more ...

Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLsDirect access to this research is not included with your membership level.

To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...

Shaping an Impactful Global Marketing Organization in Measurement and Instrumentation SectorDirect access to this research is not included with your membership level.

The measurement and instrumentation sector of health care is characterized by high complexity of products, rapid market growth and an ever-changing regulatory landscape... (ID PSM-345)
Companies Profiled: Agilent Technologies, Bruker, Merck, PerkinElmer, more ...

Resource Benchmarks for Global Pharmaceutical Marketing ServicesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and a practice summary Matrix.This document contains Metrics and a practice summary Matrix.

Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success... (ID PSM-291)
Companies Profiled: Abdi Ibrahim Pharmaceuticals, Upsher-Smith, Novartis, Kerr Health, more ...

Medical Device Marketing Excellence: Optimizing Group Structure and OperationsDirect access to this research is not included with your membership level.

Dynamic and competitive marketplaces make it essential for medical device companies to create an effective marketing strategy... (ID PSM-272)
Companies Profiled: Stryker, Edward Lifesciences, Medtronic, CareFusion, more ...

Optimizing Biopharma Digital Marketing: Insights to Improve Digital ROI, Performance Measurement, Field Force Support & Mobile EngagementDirect access to this research is not included with your membership level.

The bio-pharmaceutical industry recognizes the significant role Digital Marketing plays in engaging physicians, patients and other customer groups... (ID PSM-332)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...

Growing Biopharma Digital Marketing Impact: Digitizing Launch, Developing Talent and Optimizing Service AlignmentDirect access to this research is not included with your membership level.

Digital Marketing has transformed the speed with which physicians, patients and other customer groups can be engaged at the moment of launch to rapid... (ID PSM-334)
Companies Profiled: Alkermes, Astellas, Baxter BioScience, Bayer, more ...

Best-in-Class Pharma Digital Marketing Performance: Core Services, Speed, Spend & StructureDirect access to this research is not included with your membership level.

The rapid development of digital, mobile and related technologies has forced biopharmaceutical companies to reassess how they engage with health care professionals and consumers... (ID PSM-325)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...

Key Trends & Innovative Activities in Biopharma Digital MarketingDirect access to this research is not included with your membership level.

Technology trends, shifting consumer and physicians’ online behavior and tight budgets have forced biopharmaceutical organizations to reassess how they engage with customers... (ID PSM-324)
Companies Profiled: Abbott, Abbvie, Alcon, Astellas, more ...

Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and ApprovalsDirect access to this research is not included with your membership level.

To maximize performance, healthcare companies must select and finance the right digital marketing innovations, channels, tools and approaches to reach customers... (ID PSM-337)
Companies Profiled: Alkermes, Astellas, Baxter International, Bayer, more ...