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Search Results

Results 1 - 10 of 129 Total Hits, Sorted by Relevance.

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Pharma and Biotech CI Excellence: Optimizing the Structure and Efficiency of Your Competitive Intelligence FunctionDirect access to this research is not included with your membership level.

A robust Competitive Intelligence function helps set the strategic direction of an organization in the complex and ever-changing pharmaceutical marketplace... (ID PSM-348)
Companies Profiled: Abbott, Alkermes, Alnylam Pharmaceuticals, Amgen, more ...

Competitive Intelligence Excellence Benchmark: Creating a High-Value CI Function to Drive Better Business DecisionsDirect access to this research is not included with your membership level.

Recent regulatory changes, shrinking product pipelines and shorter patent windows have prompted the need for a high-value competitive intelligence fu... (ID PSM-335)
Companies Profiled: Abbott, Abbvie, Allergan, Array BioPharma, more ...

Pharma Competitive Intelligence Landscape AssessmentDirect access to this research is not included with your membership level.

The biopharmaceutical industry has been witnessing drastic changes in recent years, prompting the need for a robust Competitive Intelligence function... (ID PSM-351)
Companies Profiled: 3M Pharmaceuticals, Abbott, Abbott Nutrition, Abbott Laboratories, more ...

Best Practices In Competitive Intelligence: Policies & Guidelines That Reduce Corporate RisksDirect access to this research is not included with your membership level.

Competitive Intelligence (CI) groups play an important part in helping organizations compete in a complex and ever-changing marketplace by providing ... (ID PSM-260)
Companies Profiled: Abbott Laboratories, Amgen, Astellas, Bausch & Lomb, more ...

Developing High-Impact Communication Forms to Brief Senior Leaders: Optimizing Competitive Assessment & Data Disclosure SummariesDirect access to this research is not included with your membership level.

Competitive and clinical landscape assessments are crucial to the success of new products in the pharmaceutical industry... (ID PSM-318)
Companies Profiled: Abbott, Zydus, King Pharmaceuticals, Genentech, more ...

How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business DecisionsDirect access to this research is not included with your membership level.

When done well, the Competitive Intelligence (CI) function helps companies make better decisions, anticipate threats, plan effectively in a rapidly changing market, and avoid corporate risk... (ID PSM-302)
Companies Profiled: Abbott Nutrition, Amgen, AstraZeneca, Ariad, more ...

Competitive Intelligence Policies, Ethics and Data Collection: Navigating the Gray ZoneDirect access to this research is not included with your membership level.

In today’s fast-changing, high-pressure marketplace, the Competitive Intelligence (CI) function helps companies anticipate external threats and oppor... (ID SM-179)
Companies Profiled: Alcon Labs, Sanofi-aventis, Biogen Idec, Centocor, more ...

Resource Benchmarks for Global Pharmaceutical Marketing ServicesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and a practice summary Matrix.This document contains Metrics and a practice summary Matrix.

Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success... (ID PSM-291)
Companies Profiled: Abdi Ibrahim Pharmaceuticals, Upsher-Smith, Novartis, Kerr Health, more ...

Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection within Approved GuidelinesDirect access to this research is not included with your membership level.

STUDY OVERVIEW

This benchmarking study was conducted to understand how U... (ID PSM-226)
Companies Profiled: Alcon Laboratories, Sanofi-aventis, Takeda Pharmaceuticals, Pfizer, more ...

Developing Trademarks for Brand SuccessDirect access to this research is not included with your membership level.

Learn when to pursue global v... (ID PSM-203)
Companies Profiled: AstraZeneca, Sanofi-aventis, Merck, Eli Lilly and Company, more ...

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