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Resource Benchmarks for Global Pharmaceutical Marketing ServicesDirect access to this research is not included with your membership level.This is a pharma specific study.This document contains Metrics and a practice summary Matrix.This document contains Metrics and a practice summary Matrix.

Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success... (ID PSM-291)
Companies Profiled: Abdi Ibrahim Pharmaceuticals, Upsher-Smith, Novartis, Kerr Health, more ...

Optimizing Oncology Market Research & AnalyticsDirect access to this research is not included with your membership level.

Market research and analytics organizations play a vital role in providing oncology brand teams with the information they need to make better decisions, quicker... (ID PSM-217)
Companies Profiled: Novartis, Genmab, Human Genome Sciences, Eli Lilly and Company, more ...

Maximizing the Impact of Medical Affairs in Product LaunchDirect access to this research is not included with your membership level.

In the past decade, Medical Affairs has significantly evolved to play a critical role in launch success... (ID POP-311)
Companies Profiled: AbbVie, AcelRx, Alcon Laboratories, Alkermes, more ...

Identifying Superior Corporate Affairs and Corporate Communications CapabilitiesDirect access to this research is not included with your membership level.

The Corporate Affairs or Corporate Communications function serves a wide-ranging role in an organization, from maintaining company and brand reputati... (ID PSM-347)
Companies Profiled: Amgen, Bayer, GlaxoSmithKline , Johnson & Johnson, more ...

Pharmaceutical New Product Planning Excellence: Structure & Activities that Drive Profitability & GrowthDirect access to this research is not included with your membership level.

Bio-pharmaceutical organizations are under intense pressure to deliver innovative new products in shorter time frames while minimizing development costs... (ID PSM-333)
Companies Profiled: Alkermes, Allergan, Astellas, Bayer, more ...

Big Data in Pharma: Current & Future Trends for Big Data Utilization Across Commercial FunctionsDirect access to this research is not included with your membership level.

The last decade has seen an explosion in the availability of data that can deliver valuable insights for key commercial decisions within the biopharm... (ID PSM-315)
Companies Profiled: AstraZeneca, Genentech, Baxter BioScience, GlaxoSmithKline , more ...

Big Data in Pharma: Current & Future Trends for Big Data Utilization Across Medical Affairs FunctionsDirect access to this research is not included with your membership level.

The biopharmaceutical industry has seen an explosion in the availability of big data that can generate valuable insights for the Medical Affairs function... (ID PSM-316)
Companies Profiled: AstraZeneca, Novartis, Janssen, Esteve, more ...

Oncology Global Strategic Marketing: Benchmarking Budget Levels & Service ScopeDirect access to this research is not included with your membership level.

Global Strategic Marketing (GSM) organizations in oncology often face crowded markets that require high performance and proficiency to be successful... (ID PSM-271)
Companies Profiled: Abbott, Selvita S.A., Astellas, AstraZeneca, more ...

Best Practices for Valuing Internal Consulting OrganizationsDirect access to this research is not included with your membership level.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.This document contains Metrics, Graphics and a practice summary Matrix.

Many leading companies have developed and staffed an internal consulting organization for various reasons, but in times of economic adversity, as cos... (ID POP-227)
Companies Profiled: Pharmaceuticals, 3M Company, Leggett & Platt, Colceramica, more ...

Best Practices in Utilizing Health Outcomes DataDirect access to this research is not included with your membership level.

Optimizing the use of Health Outcomes data is vital to the success of biotechnology and pharmaceutical companies... (ID PSM-236)
Companies Profiled: Abbott, Alfred Mann Foundation, ASSESSmint, Baxter, more ...