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Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and ProfitabilityDirect access to this research is not included with your membership level.

Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs... (ID PSM-229)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Actelion, Alcon, more ...

Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLsDirect access to this research is not included with your membership level.

To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...

Maximizing Mature Brands & Assets: Successful Lifecycle Management Strategies, Tactics and InsightsDirect access to this research is not included with your membership level.

With fewer products in the pipeline and more at the edge of the patent cliff, pharmaceutical and medical device companies are increasingly focused on... (ID PSM-352)
Companies Profiled: Abbott, Alcon Laboratories, Amgen, Astellas, more ...

Patient Support Excellence: Structure, Activities and Resource Levels to Ensure Patient-Centric Products and ServicesDirect access to this research is not included with your membership level.

Patient support programs have risen in importance within the pharmaceutical industry as patients have taken an active role in health-care decisions a... (ID PSM-313)
Companies Profiled: AstraZeneca, Millenium, Roche Canada, UCB Pharma, more ...

Medical Science Liaison Services Excellence: Generating Value for Diverse Customer GroupsDirect access to this research is not included with your membership level.

Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that ma... (ID PSM-279)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...

How Medical Affairs Can Deliver Value to Internal StakeholdersDirect access to this research is not included with your membership level.

The Medical Affairs function plays a strategic role in supporting a huge swath of internal customers: commercial, managed markets, regulatory, clini... (ID POP-303)
Companies Profiled: Abbott Vascular, Accera, Actelion, Ascensia, more ...

Benchmarking Advisory Board Management At Mid-Sized Pharmaceutical & Medical Device OrganizationsDirect access to this research is not included with your membership level.

Advisory boards at biopharmaceutical and medical device companies serve as a valuable asset that provide strategic inputs and guidance on various cli... (ID PSM-320)
Companies Profiled: Abbott, Uroplasty, Avanir, Duke University and Health System, more ...

Pharma Competitive Intelligence Landscape AssessmentDirect access to this research is not included with your membership level.

The biopharmaceutical industry has been witnessing drastic changes in recent years, prompting the need for a robust Competitive Intelligence function... (ID PSM-351)
Companies Profiled: 3M Pharmaceuticals, Abbott, Abbott Nutrition, Abbott Laboratories, more ...

Marketer Career Path Excellence: Best Practices for Training and Developing High-Impact Healthcare MarketersDirect access to this research is not included with your membership level.

The healthcare industry has witnessed drastic changes in recent years, causing major shifts in how biopharma companies position their treatments, app... (ID PSM-339)
Companies Profiled: Abbott, Abbvie, Alcon, Amgen, more ...

Disease Awareness Program Excellence: Structure, Activities & Resources Needed for Effective Pipeline SupportDirect access to this research is not included with your membership level.

In the global healthcare marketplace, it is critical for pharmaceutical companies to effectively communicate information to external stakeholders such as physicians, patients and payers... (ID PSM-328)
Companies Profiled: Abbvie, Adamas Pharmaceuticals, AstraZeneca, Biogen, more ...