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Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and ProfitabilityDirect access to this research is not included with your membership level.

Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs... (ID PSM-229)
Companies Profiled: Abbott Laboratories, Sanofi-aventis, Actelion, Alcon, more ...

Best Practices in Advancing Customer Marketing: Innovations in Engaging and Communicating with Health Care Providers, Patients, Payers and KOLsDirect access to this research is not included with your membership level.

To overcome challenges in reaching all pharmaceutical customers today, savvy bio-pharmaceutical company leaders must embrace innovation in their marketing programs... (ID PSM-280)
Companies Profiled: EMD Serono, Molnlycke Healthcare, Boehringer Ingelheim, Glenmark, more ...

The Role of Medical Affairs in the Value-Based Healthcare EcosystemDirect access to this research is not included with your membership level.

Leading Medical Affairs organizations are developing effective strategies to serve a new kind of value-based healthcare ecosystem where critical stak... (ID POP-319)
Companies Profiled: Abbott, AbbVie, Alcon, Alkermes, more ...

Telepsychiatry: Understanding the Opportunity & Evolution of Telehealth in Behavioral SciencesDirect access to this research is not included with your membership level.

New telehealth networks and treatment models are burgeoning across the United States... (ID POP-314)
Companies Profiled: Telepsychiatry Leaders

Driving the Value of Digital Initiatives in Medical AffairsDirect access to this research is not included with your membership level.

The wave of digital disruption in the healthcare industry has transformed the way Medical Affairs can engage with key internal and external stakeholders... (ID POP-296)
Companies Profiled: Abbott, Alkermes, Allergan, ApotheCom, more ...

Maximizing Mature Brands & Assets: Successful Lifecycle Management Strategies, Tactics and InsightsDirect access to this research is not included with your membership level.

With fewer products in the pipeline and more at the edge of the patent cliff, pharmaceutical and medical device companies are increasingly focused on... (ID PSM-352)
Companies Profiled: Abbott, Alcon Laboratories, Amgen, Astellas, more ...

Patient Support Excellence: Structure, Activities and Resource Levels to Ensure Patient-Centric Products and ServicesDirect access to this research is not included with your membership level.

Patient support programs have risen in importance within the pharmaceutical industry as patients have taken an active role in health-care decisions a... (ID PSM-313)
Companies Profiled: AstraZeneca, Millenium, Roche Canada, UCB Pharma, more ...

Medical Science Liaison Services Excellence: Generating Value for Diverse Customer GroupsDirect access to this research is not included with your membership level.

Biopharmaceutical and medical device companies find it increasingly challenging to deliver exceptional services to a diverse set of customers that ma... (ID PSM-279)
Companies Profiled: Advanced Biohealing, Allergan, Amylin, AstraZeneca, more ...

How Medical Affairs Can Deliver Value to Internal StakeholdersDirect access to this research is not included with your membership level.

The Medical Affairs function plays a strategic role in supporting a huge swath of internal customers: commercial, managed markets, regulatory, clini... (ID POP-303)
Companies Profiled: Abbott Vascular, Accera, Actelion, Ascensia, more ...

Benchmarking Advisory Board Management At Mid-Sized Pharmaceutical & Medical Device OrganizationsDirect access to this research is not included with your membership level.

Advisory boards at biopharmaceutical and medical device companies serve as a valuable asset that provide strategic inputs and guidance on various cli... (ID PSM-320)
Companies Profiled: Abbott, Uroplasty, Avanir, Duke University and Health System, more ...